What is brand valuation and when do you need it in the UAE?

An independent assessment of the economic value of a brand or trademark. Needed for M&A, IFRS 3 PPA, IAS 38 reporting, brand licensing, UAE CT transfer pricing, dispute resolution, and regulatory filings.

What methods are used in brand and trademark valuation?

Relief-from-Royalty (most widely accepted for IFRS), Income Approach / brand premium, and Cost Approach. Relief-from-royalty is preferred for M&A and IFRS purposes.

How does brand valuation work for IFRS 3 Purchase Price Allocation?

IFRS 3 requires identifying and measuring all acquired intangibles at fair value at acquisition date. Brands and trademarks are almost always separately identifiable under IAS 38.

Can a brand valuation be used for transfer pricing in the UAE?

Yes, royalty rates for related-party brand licensing must be arm's length under UAE CT transfer pricing rules. An independent valuation establishes that rate.

How much does brand or trademark valuation cost in the UAE?

From AED 15,000 for focused single-brand assessments. Multi-brand portfolios or IFRS 3 PPA engagements range AED 25,000–80,000.

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Brand & Trademark Valuation · Dubai, UAE & GCC · CFA-Led · IFRS 3 / IAS 38 Compliant

Brand & Trademark Valuation in Dubai & UAE

Independent valuation of brands, trademarks, and related IP in the UAE and GCC. Used for M&A (IFRS 3 PPA), IAS 38 reporting, brand licensing, transfer pricing, and dispute resolution. CFA-led. Fixed fee from AED 15,000.

Get a Fixed-Fee Proposal All IP Valuation Services

Last updated: June 2026 · Corvian Advisory, Dubai, UAE

AED 15K+

Starting Fixed Fee

2–4 Wks

Typical Delivery

IFRS / IVS

Compliant Standards

CFA-Led

Principal-Led Delivery

When You Need Brand Valuation

Common Use Cases

Brand and trademark value is often one of the largest unrecorded assets on a UAE company's balance sheet.

Valuation Methodology

How We Value Brands

Brand value is a function of the economic benefit the brand delivers, premium pricing, royalties it would earn, or costs avoided by owning it.

What Drives Brand Value

The Inputs That Move a Brand Valuation

Input	What It Measures	Typical Evidence We Use
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In the GCC, brand valuations are increasingly commissioned for franchising negotiations, licensing into Saudi Arabia, related-party brand transfers under UAE CT transfer pricing rules, and IFRS 3 allocations after acquisitions. Each purpose changes the standard of value and the depth of documentation required.

FAQ

Brand & Trademark Valuation FAQs

Need an Independent Brand or Trademark Valuation in UAE?

Fixed-fee, IFRS 3 and IAS 38 compliant brand valuations for M&A, PPA, transfer pricing, and disputes. CFA-led. Delivered in 2–4 weeks.

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