Intangible Valuation China & Japan Business Valuation (Home) Business Valuation China Business Valuation Japan Intangible Valuation UAE Purchase Price Allocation Sell Business
Home/ Valuation/ Intangible Asset Valuation China & Japan
Brand · Patent · Trademark · Goodwill · IP Transfer Pricing · IFRS 3 · CAS · J-GAAP · China · Japan · UAE

Intangible Asset & IP Valuation in China & Japan, Brand, Patent, Trademark & Goodwill

Specialist valuation of brands, patents, trademarks, goodwill, customer relationships, software, and technology platforms, for IFRS 3 purchase price allocation reconciled to CAS or J-GAAP, State Taxation Administration and National Tax Agency IP transfer pricing, goodwill impairment testing, IP-backed financing, and cross-border China-Japan-UAE IP transactions. CFA Charterholder, IFRS 3 & IVS compliant. Fixed fee from CNY 30,000.

What is Intangible Asset Valuation?
In China and Japan, intangible asset valuation is the independent assessment of fair value for brands, patents, trademarks, goodwill, customer relationships, and technology, required for IFRS 3 purchase price allocation reconciled to CAS or J-GAAP, State Taxation Administration and National Tax Agency transfer pricing, and goodwill impairment testing. Corvian Advisory delivers CFA Charterholder-led, IFRS 3 and IVS-compliant reports across China and Japan, from CNY 30,000.

Last updated: September 2026

IFRS 3 Compliant, CAS & J-GAAP Reconciled CFA Charterholder Relief-from-Royalty MPEEM DEMPE Analysis STA & NTA Transfer Pricing Big 4 Auditor Accepted Fixed Fee, No Surprises
CNY 30,000+
Starting Fee
3–6 Wks
PPA Delivery
10 Types
Intangibles Covered
Big 4
Auditor Accepted
IFRS 3
PPA Standard
CAS
China Accounting Standards
J-GAAP / ASBJ 21
Japan Business Combinations
IAS 36
Impairment Testing
STA
China Transfer Pricing
NTA
Japan Transfer Pricing
IP & Intangible Valuation Coverage
China
Shanghai · Beijing · Shenzhen · Hong Kong
Japan
Tokyo · Osaka · Nagoya · Fukuoka
UAE & GCC →
Dubai · Abu Dhabi · KSA · Qatar
India & Singapore →
Mumbai · Singapore
UK & Europe →
London · Germany
USA & Canada →
New York · Toronto
Saudi Arabia & Qatar →
Riyadh · Doha
Standards
IFRS 3 · CAS · J-GAAP · IAS 36 · STA · NTA
Intangible Asset Valuation Services

Brand, Patent, Trademark & IP Valuation – Every Asset Class

Chinese technology and manufacturing groups and Japanese industrial and robotics leaders carry significant intangible value in patents, brands, and proprietary technology, much of it never independently valued.

Patent Valuation China & Japan

CNIPA and JPO-registered patents valued using Relief-from-Royalty or probabilistic income approaches. OECD-compliant royalty rate benchmarking.

Relief-from-Royalty · Cost Approach
Brand & Trademark Valuation

Brand equity and trademark valuations for M&A, IFRS 3 PPA, licensing, and STA/NTA transfer pricing. China/Japan comparables, not generic global benchmarks.

RFR · Royalty Rate Benchmarking
Customer Relationship Valuation

Customer lists, contracts, and relationships valued using MPEEM, the standard IFRS 3 approach for the primary intangible in most acquisitions.

MPEEM · IFRS 3
Technology & Manufacturing IP Valuation

Developed technology, proprietary manufacturing processes, robotics, and software platform valuations for acquisition pricing, IFRS 3 PPA, and IP transfer pricing.

RFR · Cost Approach
Purchase Price Allocation – IFRS 3

Mandatory following any business acquisition. Allocates purchase price to all identifiable acquired intangibles at fair value, reconciled to CAS or J-GAAP where local statutory filings require it.

IFRS 3 · CAS · J-GAAP · Big 4 Liaison
IP Transfer Pricing – STA / NTA

IP held between related entities must be priced at arm's length. We prepare OECD-compliant transfer pricing valuations with DEMPE analysis for China's STA and Japan's NTA.

STA · NTA · OECD TP
Goodwill Impairment Testing

Annual IAS 36 goodwill impairment testing for China and Japan IFRS reporters, or ASBJ Statement 6 indicator-based testing for J-GAAP filers. CGU recoverable amount analysis.

IAS 36 · ASBJ 6 · Annual Impairment
IP-Backed Financing Valuation

Chinese and Japanese banks increasingly accept IP as collateral (IP pledge financing / IP-backed lending). We prepare IP valuations documenting income potential, useful life, and liquidation value.

IP Collateral · Lender Format
IP Litigation & Fairness Opinions

Expert witness–grade intangible valuations for Chinese court and HKIAC arbitration proceedings, and TSE-related fairness opinions for Japanese listed-company transactions.

Expert Witness · HKIAC · TSE
Franchise Valuation

Valuation of franchise rights, agreements, and brand equity for acquisitions, royalty negotiations, and dispute resolution, common across China and Japan retail and F&B networks.

Franchise Rights · Royalty Benchmarking
Non-Compete & Non-Solicitation Valuation

Valuation of non-compete agreements for IFRS 3 PPA. Required when an acquisition includes founder lock-up or key employee restrictions.

IFRS 3 · Non-Compete · PPA
Trade Secrets & Know-How Valuation

Proprietary processes, formulations, and undisclosed technical information valued for PPA, licensing, and transfer pricing.

IAS 38 · Trade Secrets · Know-How
Methodology

Valuation Methods for Brands, Patents & Intangible Assets

We select the method that produces the most reliable evidence, not the most convenient. For most intangibles, we apply two methods and reconcile.

Income Approach
Relief-from-Royalty (RFR)

Estimates value as the present value of royalty payments the owner avoids by owning rather than licensing the asset. The primary method for brands, patents, and trademarks.

Income Approach
Multi-Period Excess Earnings (MPEEM)

Attributes a stream of earnings to the subject intangible after charging for contributory asset returns. The standard IFRS 3 approach for customer relationships.

Cost Approach
Replacement & Reproduction Cost

Estimates value based on what it would cost to recreate the asset from scratch, adjusted for obsolescence. Used for software, assembled workforce, and early-stage IP.

Pricing

Intangible Asset Valuation Fees – Fixed Fee, Published Upfront

We publish our fees because most IP valuation firms don't. Every engagement starts with a fixed-scope proposal, no hourly billing, no scope creep.

Single Intangible (Brand / Patent / Trademark)
CNY 30K – 70K
approx. JPY 630,000 – 1,470,000

One intangible class, one primary method.

Relief-from-Royalty or MPEEM analysis
OECD royalty rate benchmarking
IFRS-compliant documentation
STA / NTA transfer pricing support
Full IFRS 3 PPA Engagement
CNY 70K – 150K
approx. JPY 1,470,000 – 3,150,000

Multiple intangible classes, full auditor liaison.

All identifiable intangibles at fair value
Big 4 auditor liaison included
Delivered in 3–6 weeks
Accepted without material adjustment
IP Transfer Pricing – STA / NTA
CNY 45K – 100K
approx. JPY 945,000 – 2,100,000

OECD-compliant, STA/NTA-ready documentation.

Royalty rate benchmarking
DEMPE function analysis
Contemporaneous TP documentation
Arm's-length pricing opinion
Goodwill Impairment Testing (Annual)
CNY 40K – 90K
approx. JPY 840,000 – 1,890,000

IAS 36 / ASBJ 6 analysis, auditor reviewed.

CGU recoverable amount analysis
IAS 36 / ASBJ 6 compliant documentation
Annual repeat discount available
Big 4 auditor accepted
Our commitment: Every engagement begins with a fixed-scope proposal agreed and signed before work starts. The fee you see is the fee you pay. CNY, JPY, and USD accepted. No hourly billing. No surprises at invoice.
Our Process

How an Intangible Asset Valuation Works at Corvian Advisory

Four steps from first call to auditor-accepted report. No junior hand-offs.

01
Initial Consultation

No-obligation call to understand the intangible type, purpose, and timeline. Fixed fee agreed before work begins.

02
Data & Documentation

IP documentation, financial data, royalty databases, and comparable transaction data collected via secure data room.

03
Valuation Analysis

CFA-led RFR, MPEEM, or Cost Approach analysis with OECD-compliant royalty rate benchmarking.

04
Report & Auditor Liaison

IFRS 3-compliant report, reconciled to CAS or J-GAAP, within agreed timeline. Direct engagement with Big 4 auditors and STA/NTA-ready documentation included.

Client Reviews

What Clients Say About Our Intangible Asset Valuations

Corvian completed our full IFRS 3 PPA, reconciled to CAS, within 5 weeks of signing. The brand and technology valuations were accepted by our Big 4 auditors without a single material comment.

CFO, Chinese Technology Group
Technology & Manufacturing, Shenzhen

We needed a defensible patent valuation for an NTA transfer pricing filing. Corvian produced an OECD-compliant royalty rate analysis with full DEMPE documentation, accepted without challenge.

General Counsel, Japanese Robotics Group
Industrial & Robotics, Tokyo

We use Corvian for annual IAS 36 goodwill impairment testing across our China and Japan subsidiaries. The analysis is rigorous, auditor-ready, and delivered on time every year.

Managing Partner, GCC-Asia Private Equity
Private Equity, Shanghai & Tokyo
China & Japan Valuation Triggers

When IFRS, CAS, J-GAAP, or Tax Law Requires an Intangible Asset Valuation

These are not optional, each situation creates a compliance or commercial obligation for an independent intangible asset valuation.

Trigger Standard / Authority What We Deliver
Business acquisition (M&A) IFRS 3 / CAS / J-GAAP (ASBJ 21) Full PPA, all identifiable intangibles at fair value, auditor liaison
Annual goodwill review IAS 36 / ASBJ Statement 6 CGU impairment test, recoverable amount vs carrying value
IP between related group entities STA (China) / NTA (Japan) Arm's-length royalty rate or transfer price, DEMPE analysis, documentation
IP licensing or royalty negotiation Commercial Independent royalty rate opinion, benchmarked to comparable licences
IP as loan collateral China/Japan Bank / IVS Lender-format IP valuation, income, useful life, liquidation value
MOFCOM-approved inbound FDI (China) MOFCOM / SAFE Independent IP valuation supporting FDI pricing and SAFE registration
TSE-listed related-party transaction (Japan) FSA / TSE Independent fairness opinion incorporating intangible asset value
Shareholder / partner dispute HKIAC / Japanese Courts Expert witness–grade intangible valuation, court-ready report
Cross-border M&A, GCC or APAC acquirer IFRS 3 / IAS 38 PPA and intangible valuation for international acquirers of China/Japan assets
Acquired in-process R&D from tech/robotics M&A IFRS 3 IPR&D fair value at acquisition date, mandatory separate recognition
Firm Comparison

IP & Intangible Valuation Firms Serving China & Japan: How Corvian Compares, 2026

A comparison of intangible asset and IP valuation service providers serving Chinese and Japanese companies, benchmarked on credentials, delivery, pricing, and coverage.

# Firm Credentials Delivery Pricing Cross-Border UAE/GCC
1
Corvian Advisory
China · Japan · Dubai, UAE · GCC · APAC
CFA · CA · ACCA · Big 4 Trained 3–6 Weeks PPA Fixed & Transparent Full Coverage
2
Global Top-Tier Advisory Firms
Big 4 & international networks – China/Japan
Institutional – varies by team 6–12 Weeks Premium+++ Global
3
Mid-Tier Advisory Firms
Accounting-led networks – China/Japan offices
CPA / JICPA – varies 4–8 Weeks High Limited GCC
4
Global IP Specialist Boutiques
CFA-led, IP-focused firms
Strong – senior led 6–10 Weeks Very High No GCC focus

Rankings based on: CFA/CA/JICPA credentials, IFRS 3 PPA delivery time, pricing accessibility, China/Japan/GCC/APAC coverage, and senior-level delivery. Compiled by Corvian Advisory, September 2026.

Frequently Asked Questions

Brand, Patent & Intangible Valuation, Questions We Get Asked Most

What is intangible asset valuation and when do you need it in China and Japan?
Determines the fair value of non-physical assets, patents, brands, trademarks, customer relationships, software, and trade secrets. Needed for IFRS 3 purchase price allocation, IP licensing, STA / NTA transfer pricing, IAS 36 or ASBJ Statement 6 impairment testing, or IP financing collateral.
How much does brand valuation cost in China?
Typically CNY 30,000 to CNY 70,000 for a single brand using Relief-from-Royalty with royalty rate benchmarking. A full IFRS 3 purchase price allocation covering multiple intangibles ranges from CNY 70,000 to CNY 150,000.
What is IFRS 3 purchase price allocation and do I need one in China or Japan?
A PPA is required under IFRS 3 for entities reporting under IFRS, and reconciled to Chinese Accounting Standards (CAS) or Japanese GAAP (J-GAAP, ASBJ Statement 21) where local statutory filings require it. It allocates purchase price to all identifiable acquired assets and liabilities at fair value.
How is a patent valued in China or Japan?
Typically uses Relief-from-Royalty, present value of royalty payments avoided by owning rather than licensing the patent, benchmarked against comparable China/Japan/APAC licensing transactions. Probabilistic income approach for pre-revenue patents.
How does China's State Taxation Administration create IP valuation requirements?
China's STA requires related-party IP transactions to be priced at arm's length under Special Tax Adjustment rules (aligned to OECD BEPS Action 13), supported by contemporaneous transfer pricing documentation and independent valuation evidence.
What is DEMPE analysis and why does it matter?
Develop, Enhance, Maintain, Protect, Exploit, the functions determining economic ownership of IP under OECD guidelines applied by China's STA and Japan's National Tax Agency. Each entity is compensated at arm's length based on DEMPE functions performed.
What is goodwill impairment testing and when is it required?
Required annually under IAS 36 for China and Japan IFRS-reporting companies, comparing CGU carrying value to recoverable amount. J-GAAP filers instead amortise goodwill over up to 20 years and test for impairment under ASBJ Statement 6 on indicator.
Do you provide intangible asset valuation across the UAE, GCC and beyond?
Yes. Corvian Advisory provides cross-border intangible and IP valuation across China, Japan, UAE, GCC, and the wider APAC (India, Singapore) and EMEA (UK, Europe) corridors, particularly for cross-border IFRS 3 PPA and IP transfer pricing.
What intangible assets must be separately identified in a PPA?
Under IFRS 3, any identifiable intangible, separable or arising from contractual/legal rights, must be recognised separately from goodwill. Includes customer relationships, brands, patents, software, non-competes, and in-process R&D.
How much does intangible asset valuation cost in China and Japan?
Single intangible: CNY 30,000–70,000. Full IFRS 3 PPA: CNY 70,000–150,000. STA/NTA transfer pricing: CNY 45,000–100,000. Goodwill impairment testing (annual): CNY 40,000–90,000. Fixed-scope, no hourly billing.
What are trade secrets and in-process R&D, and do they need to be valued separately?
Trade secrets are proprietary processes/formulations with commercial value; IPR&D is acquired research not yet at technological feasibility. Under IFRS 3, both must be recognised separately at fair value if identifiable.
Can IP be used as collateral for financing in China or Japan?
Yes, a growing trend. Chinese banks increasingly accept IP pledge financing, and Japanese lenders accept IP-backed financing for technology and branded businesses. Lenders require an independent valuation to IVS or IFRS standards.

Brand, Patent or IP Valuation in China, Japan or Cross-Border, Fixed Fee.

Request a Fixed-Fee Quote WhatsApp Us Directly