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Brand · Patent · Trademark · Goodwill · IP Transfer Pricing · ASC 805 · IRS 409A · USA · Canada · UAE

Intangible Asset & IP Valuation in the USA & Canada, Brand, Patent, Trademark & Goodwill

Specialist valuation of brands, patents, trademarks, goodwill, customer relationships, software, and technology platforms, for ASC 805 purchase price allocation, IRS Section 482 / CRA transfer pricing, ASC 350 and IAS 36 goodwill impairment testing, IP-backed financing, and IRS 409A-related IP fair value inputs. CFA Charterholder, ASC 805 & IVS compliant. Fixed fee from USD 3,500.

Last updated: September 2026

What is Intangible Asset Valuation?
In the USA and Canada, intangible asset valuation independently assesses the fair value of brands, patents, trademarks, goodwill, customer relationships, and technology, required for ASC 805 purchase price allocation, ASC 350 / IAS 36 goodwill impairment testing, IRS Section 482 / CRA transfer pricing, and IP-backed financing. Corvian Advisory delivers CFA Charterholder-led, ASC 805 and IVS-compliant reports across the USA and Canada, from USD 3,500.
ASC 805 & ASC 350 Compliant CFA Charterholder Relief-from-Royalty MPEEM DEMPE Analysis IRS 482 & CRA Transfer Pricing Big 4 Auditor Accepted Fixed Fee, No Surprises
USD 3,500+
Starting Fee
3–6 Wks
PPA Delivery
10 Types
Intangibles Covered
Big 4
Auditor Accepted
ASC 805
US PPA Standard
ASC 350
US Goodwill Impairment
IFRS 3 / ASPE 3064
Canada Intangible Recognition
IVS
Int'l Val. Standards
IRS 482
Transfer Pricing
IRS 409A
Equity Comp. Context
IP & Intangible Valuation Coverage
USA
New York · San Francisco · Delaware C-Corps
Canada
Toronto · Vancouver · Montreal
UAE & GCC →
Dubai · Abu Dhabi · KSA · Qatar
UK & Europe →
London · Germany · France
India & Singapore →
Mumbai · Bengaluru · Singapore
Saudi Arabia & Qatar →
Riyadh · Jeddah · Doha
China & Japan →
Shanghai · Beijing · Tokyo
Standards
ASC 805 · ASC 350 · IFRS 3 · ASPE · IRS 482 · CRA TP
Intangible Asset Valuation Services

Brand, Patent, Trademark & IP Valuation – Every Asset Class

Intangibles represent over 60% of enterprise value in most US and Canadian technology and consumer businesses, yet most have no independently verified number attached to them.

Patent Valuation USA & Canada

USPTO and CIPO-registered patents valued using Relief-from-Royalty or probabilistic income approaches. OECD-compliant royalty rate benchmarking.

Relief-from-Royalty · Cost Approach
Brand & Trademark Valuation

Brand equity and trademark valuations for M&A, ASC 805 PPA, licensing, and IRS 482/CRA transfer pricing. US and Canada comparables, not generic global benchmarks.

RFR · Royalty Rate Benchmarking
Customer Relationship Valuation

Customer lists, contracts, and relationships valued using MPEEM, the standard ASC 805 / IFRS 3 approach for the primary intangible in most acquisitions.

MPEEM · ASC 805
Technology & Software Valuation

Developed technology, proprietary software, and SaaS platform valuations for acquisition pricing, ASC 805 PPA, and IP transfer pricing.

RFR · Cost Approach
Purchase Price Allocation – ASC 805 / IFRS 3

Mandatory following any business acquisition. Allocates purchase price to all identifiable acquired intangibles at fair value for US GAAP or Canadian IFRS/ASPE reporting.

ASC 805 · IFRS 3 · Big 4 Liaison
IP Transfer Pricing – IRS 482 / CRA

IP held between related entities must be priced at arm's length. We prepare OECD-compliant transfer pricing valuations with DEMPE analysis for both IRS and CRA documentation.

IRS 482 · CRA TP · OECD
Goodwill Impairment Testing – ASC 350 / IAS 36

Annual reporting-unit or CGU impairment testing for US and Canadian IFRS reporters. Recoverable/fair value vs. carrying value analysis. Discounted rates for repeat engagements.

ASC 350 · IAS 36 · Annual Testing
IP-Backed Financing Valuation

US and Canadian lenders increasingly accept IP as collateral. We prepare IP valuations documenting income potential, useful life, and liquidation value.

IP Collateral · Lender Format
IP Litigation & Arbitration Support

Expert witness–grade intangible valuations for US federal and Delaware Chancery Court proceedings, Canadian court matters, and licensing disputes.

Expert Witness · Delaware Chancery
Franchise Valuation

Valuation of franchise rights, agreements, and brand equity for acquisitions, royalty negotiations, and dispute resolution, common across US and Canadian franchise networks.

Franchise Rights · Royalty Benchmarking
Non-Compete & Non-Solicitation Valuation

Valuation of non-compete agreements for ASC 805 PPA. Required when an acquisition includes founder lock-up or key employee restrictions.

ASC 805 · Non-Compete · PPA
Trade Secrets & Know-How Valuation

Proprietary processes, formulations, and undisclosed technical information valued for PPA, licensing, and transfer pricing.

ASC 805 · Trade Secrets · Know-How
Methodology

Valuation Methods for Brands, Patents & Intangible Assets

We select the method that produces the most reliable evidence, not the most convenient. For most intangibles, we apply two methods and reconcile.

Income Approach
Relief-from-Royalty (RFR)

Estimates value as the present value of royalty payments the owner avoids by owning rather than licensing the asset. The primary method for brands, patents, and trademarks.

Income Approach
Multi-Period Excess Earnings (MPEEM)

Attributes a stream of earnings to the subject intangible after charging for contributory asset returns. The standard ASC 805 / IFRS 3 approach for customer relationships.

Cost Approach
Replacement & Reproduction Cost

Estimates value based on what it would cost to recreate the asset from scratch, adjusted for obsolescence. Used for software, assembled workforce, and early-stage IP.

Pricing

Intangible Asset Valuation Fees – Fixed Fee, Published Upfront

We publish our fees because most IP valuation firms don't. Every engagement starts with a fixed-scope proposal, no hourly billing, no scope creep.

Single Intangible (Brand / Patent / Trademark)
USD 4K – 9K
approx. CAD 5,500 – 12,500

One intangible class, one primary method.

Relief-from-Royalty or MPEEM analysis
OECD royalty rate benchmarking
ASC 805 / IFRS-compliant documentation
IRS 482 / CRA transfer pricing support
Full ASC 805 / IFRS 3 PPA Engagement
USD 9K – 22K
approx. CAD 12,500 – 30,500

Multiple intangible classes, full auditor liaison.

All identifiable intangibles at fair value
Big 4 auditor liaison included
Delivered in 3–6 weeks
Accepted without material adjustment
IP Transfer Pricing – IRS 482 / CRA
USD 6K – 15K
approx. CAD 8,300 – 20,800

OECD-compliant, IRS/CRA-ready documentation.

Royalty rate benchmarking
DEMPE function analysis
IRS Form 5471 / CRA T106-ready documentation
Arm's-length pricing opinion
Goodwill Impairment Testing (Annual)
USD 5.5K – 13K
approx. CAD 7,600 – 18,000

ASC 350 / IAS 36 analysis, auditor reviewed.

Reporting unit / CGU recoverable amount analysis
ASC 350 / IAS 36 compliant documentation
Annual repeat discount available
Big 4 auditor accepted
Our commitment: Every engagement begins with a fixed-scope proposal agreed and signed before work starts. The fee you see is the fee you pay. USD, CAD, and AED accepted. No hourly billing. No surprises at invoice.
Our Process

How an Intangible Asset Valuation Works at Corvian Advisory

Four steps from first call to auditor-accepted report. No junior hand-offs.

01
Initial Consultation

No-obligation call to understand the intangible type, purpose, and timeline. Fixed fee agreed before work begins.

02
Data & Documentation

IP documentation, financial data, royalty databases, and comparable transaction data collected via secure data room.

03
Valuation Analysis

CFA-led RFR, MPEEM, or Cost Approach analysis with OECD-compliant royalty rate benchmarking.

04
Report & Auditor Liaison

ASC 805 / IFRS 3-compliant report within agreed timeline. Direct engagement with Big 4 auditors and IRS/CRA documentation included.

Client Reviews

What Clients Say About Our Intangible Asset Valuations

Corvian completed our full ASC 805 PPA within 5 weeks of signing. The brand and customer relationship valuations were accepted by our Big 4 auditors without a single material comment.

CFO, US Technology Group
Technology & SaaS, New York

We needed a defensible patent valuation for an IRS Section 482 transfer pricing filing. Corvian produced an OECD-compliant royalty rate analysis with full DEMPE documentation, accepted without challenge.

General Counsel, US Pharmaceutical Group
Pharmaceutical & Life Sciences, USA

We use Corvian for ASC 350 goodwill impairment testing across three acquired US businesses annually. The analysis is rigorous, auditor-ready, and delivered on time every year.

Managing Partner, Canadian Private Equity
Private Equity, Toronto
USA & Canada Valuation Triggers

When US GAAP, Canadian IFRS/ASPE, or Tax Law Requires an Intangible Asset Valuation

These are not optional, each situation creates a compliance or commercial obligation for an independent intangible asset valuation.

Trigger Standard / Authority What We Deliver
Business acquisition (M&A) ASC 805 (US) / IFRS 3 (Canada) Full PPA, all identifiable intangibles at fair value, auditor liaison
Annual goodwill review ASC 350 (US) / IAS 36 or ASPE 3064 (Canada) Reporting unit / CGU impairment test, recoverable amount vs carrying value
IP between related group entities IRS §482 / CRA Transfer Pricing Arm's-length royalty rate or transfer price, DEMPE analysis, IRS/CRA documentation
IP licensing or royalty negotiation Commercial Independent royalty rate opinion, benchmarked to comparable licences
IP as loan collateral US/Canada Bank / IVS Lender-format IP valuation, income, useful life, liquidation value
Shareholder / partner dispute Delaware Chancery / Canadian Courts Expert witness–grade intangible valuation, court-ready report
Group restructuring or IP migration IRS §482 / CRA Fair market value opinion for IP transfer pricing compliance
Cross-border M&A, GCC or APAC acquirer ASC 805 / IFRS 3 PPA and intangible valuation for international acquirers of US/Canadian assets
Trade secrets / know-how transfer between group entities IRS §482 / CRA Fair value opinion for IP transfer pricing compliance and documentation
Acquired in-process R&D from pharma/tech M&A ASC 805 IPR&D fair value at acquisition date, mandatory separate recognition
Firm Comparison

IP & Intangible Valuation Firms Serving USA & Canada: How Corvian Compares, 2026

A comparison of intangible asset and IP valuation service providers serving US and Canadian companies, benchmarked on credentials, delivery, pricing, and coverage.

# Firm Credentials Delivery Pricing Cross-Border UAE/GCC
1
Corvian Advisory
USA · Canada · Dubai, UAE · GCC · APAC · EMEA
CFA · CA · ACCA · Big 4 Trained 3–6 Weeks PPA Fixed & Transparent Full Coverage
2
Global Top-Tier Advisory Firms
Big 4 & international networks – US/Canada
Institutional – varies by team 6–12 Weeks Premium+++ Global
3
Mid-Tier Advisory Firms
CPA-led networks – US/Canada offices
CPA / CBV – varies 4–8 Weeks High Limited GCC
4
Global IP Specialist Boutiques
CFA-led, IP-focused firms
Strong – senior led 6–10 Weeks Very High No GCC focus

Rankings based on: CFA/CA/CBV credentials, ASC 805/IFRS 3 PPA delivery time, pricing accessibility, US/Canada/GCC/APAC/EMEA coverage, and senior-level delivery. Compiled by Corvian Advisory, September 2026.

Frequently Asked Questions

Brand, Patent & Intangible Valuation, Questions We Get Asked Most

What is intangible asset valuation and when do you need it in the USA and Canada?
Determines the fair value of non-physical assets, patents, brands, trademarks, customer relationships, software, and trade secrets. Needed for ASC 805 purchase price allocation, IP licensing, IRS §482 / CRA transfer pricing, ASC 350 or IAS 36 impairment testing, or IP financing collateral.
How much does brand valuation cost in the USA and Canada?
Typically USD 4,000 to USD 9,000 for a single brand using Relief-from-Royalty with royalty rate benchmarking. A full ASC 805 purchase price allocation covering multiple intangibles ranges from USD 9,000 to USD 22,000.
What is ASC 805 purchase price allocation and do I need one?
A PPA is required under ASC 805 (US GAAP) following any business acquisition. Canadian public companies follow the equivalent IFRS 3 requirement; Canadian private enterprises may apply ASPE Section 1582. It allocates purchase price to all identifiable acquired assets and liabilities at fair value.
How is a patent valued in the USA or Canada?
Typically uses Relief-from-Royalty, present value of royalty payments avoided by owning rather than licensing the patent, benchmarked against comparable US and Canadian licensing transactions. Probabilistic income approach for pre-revenue patents.
How does IRS Section 482 or Canadian transfer pricing create IP valuation requirements?
IP held between related entities must be priced at arm's length under IRS Section 482 in the US and the Income Tax Act transfer pricing rules enforced by the CRA in Canada, both aligned to OECD guidelines, supported by independent valuation evidence.
What is DEMPE analysis and why does it matter?
Develop, Enhance, Maintain, Protect, Exploit, the functions determining economic ownership of IP under OECD guidelines applied by both the IRS and the CRA. Each entity is compensated at arm's length based on DEMPE functions performed.
What is goodwill impairment testing and when is it required?
Required annually (or on a triggering event) under ASC 350 for US GAAP reporters, comparing a reporting unit's fair value to its carrying value. Canadian IFRS reporters apply IAS 36 CGU testing; private ASPE filers test only on impairment indicators.
Do you provide intangible asset valuation in the UAE, GCC and APAC too?
Yes. Corvian Advisory provides cross-border intangible and IP valuation across the USA, Canada, UAE, GCC, APAC (India, Singapore) and EMEA (UK, Europe), particularly for cross-border ASC 805 / IFRS 3 PPA and IP transfer pricing.
What intangible assets must be separately identified in a PPA?
Under ASC 805 and IFRS 3, any identifiable intangible, separable or arising from contractual/legal rights, must be recognised separately from goodwill. Includes customer relationships, brands, patents, software, non-competes, and in-process R&D.
How much does intangible asset valuation cost in the USA and Canada?
Single intangible: USD 4,000–9,000. Full ASC 805 PPA: USD 9,000–22,000. IP transfer pricing: USD 6,000–15,000. Goodwill impairment testing (annual): USD 5,500–13,000. Fixed-scope, no hourly billing.
What are trade secrets and in-process R&D, and do they need to be valued separately?
Trade secrets are proprietary processes/formulations with commercial value; IPR&D is acquired research not yet at technological feasibility. Under ASC 805 and IFRS 3, both must be recognised separately at fair value if identifiable.
Can IP be used as collateral for financing in the USA or Canada?
Yes. US and Canadian lenders increasingly accept IP-backed financing for technology, media, and branded businesses. Lenders require an independent valuation to IVS or ASC 820 fair value standards.

Brand, Patent or IP Valuation in the USA, Canada or Cross-Border, Fixed Fee.

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